For anybody out there working on a provincial election, this quote nicely sums up an entire campaign:
"In the end," Rospars said, "all the digital stuff is in service of the offline reality of knocking on doors, making phone calls and ultimately persuading voters and turning them out."
(Rospars is the chief digital strategist of Obama for America 2012: http://hosted.ap.org/dynamic/stories/U/US_DIGITAL_OBAMA?SITE=AP&SECTION=HOME&TEMPLATE=DEFAULT&CTIME=2011-06-28-15-45-22)
There are two pieces he doesn't mention, which also service the "offline reality":
Fundraising: done entirely to support knocking on doors, making phone calls, persuading voters and getting them out
Communications/Marketing/Messaging: I don't care which one of these you see as overarching, they are connected. Also done in service of the same four things as fundraising.
If you keep your campaign focused on Rospars four points, you'll make substantial progress.
Steve Dyck Endorsement
I've enjoyed my time working with Steve through a municipal campaign, a federal campaign and in our efforts to build the Green Party in Guelph. Steve has an ability to bring people together and motivate them to work towards a common cause, this skill set will be invaluable in creating a competitive campaign here in Guelph. The 2011 Provincial election is going to be about how we can best prepare our economy to meet modern challenges, as a successful local business owner Steve will be able to talk intelligently about how the environment is connected to job generation is connected to the health of our community is connected to educating youth in Guelph. A quick look at the people that Steve has already brought into the party, the emphasis he places on relationships and his history of working hard for the GPO make him the person to represent us going into October's election.
Subscribe to:
Posts (Atom)